Why does color influence the design of food packaging?
Most of us believe us to be informed about the finer psychological hints in the box to buy things, choosing products exclusively based on their merit and value. However, product packaging may have a profound impact on even the most practical consumers, including those who give the retailer a fixed list and have not planned any deviations. The truth is that the packaging can initiate impulse shopping and it does so by stimulating certain areas of the brain where logic has limited attraction in the face of attractive and tempting objects. Likewise, an attractive packaging raises brain areas associated with negative emotions, while "neutral" packaging affects the brain regions responsible for reflective reflection. Attractive, attractive or indifferent design of food packaging affects people's decision-making during shopping. And one of the most important elements in packaging design is its color - an element that packs more emotional notes that many of us understand....